I'm Krista Lopez, a conversion-focused web designer helping service businesses, accounting firms, and eCommerce brands turn complex information into clear, credible, and responsive website experiences.
I combine website strategy, UX design, CRO thinking, content structure, and hands-on website implementation—so the final design does more than look polished.
Every decision is made to move a visitor from uncertain to confident—and confident visitors act.
Based in Bacolod City, Philippines. Working remotely with agencies and businesses worldwide.
Conversion-focused website design
Accounting, professional services, eCommerce, real estate, education, local businesses
WordPress, Beaver Builder, Elementor, WooCommerce, Shopify, Webflow, Squarespace, Wix
UX, UI design, CRO, responsive design, content structure, production, QA
Remote, collaborative, organized, async-friendly
Reworking an existing blog post's structure, formatting, and on-page elements inside WordPress—improving readability, scannability, and how clearly it leads a reader to the next step.
My role: Content Structure · On-Page UX · WordPress Production
A combined online shop and marketing site for a Bacolod print studio—bringing their print catalog and web design services together in one place.
My role: Web Design & Development · WooCommerce Setup · Content Structure
Restructuring a product detail page's layout and content hierarchy—clarifying product value, addressing purchase concerns, and simplifying the path to buy.
My role: UX Strategy · Product Page Design · Responsive UI · CRO
A full website overhaul for an accounting firm—clarifying service positioning, strengthening trust and CTA hierarchy, and guiding visitors toward booking a consultation.
My role: Content Structure · UX/UI · WordPress Production · QA
For businesses that need a new website or a major redesign.
For campaigns, consultations, downloads, and paid advertising.
For online stores that need clearer, easier purchase decisions.
For agencies or businesses with an approved design ready to build.
For live sites with unclear messaging or conversion friction.
I use AI to support research, organize information, explore content directions, produce early concepts, and speed up repetitive parts of the design process. AI is useful for creating possibilities—it does not replace the decisions required to produce an effective website.
Business, audience, offer, existing content, competitors, constraints, and desired action.
Organize information into a clear user journey and define what each section needs to say.
Develop visual and content directions, using AI where helpful to accelerate research.
Responsive layouts with a strong hierarchy, clear CTAs, and reusable components.
Translate the approved design into WordPress, Shopify, Webflow, or your platform.
Check content, responsiveness, accessibility, interactions, and the full conversion path.
Use analytics, heatmaps, or feedback—when available—to find further opportunities.
My background includes content, digital support, web design, UI/UX, website production, and conversion-focused design. This combination helps me look at a website from several perspectives.
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The issue may not require a complete redesign. Sometimes the biggest improvements come from clearer messaging, stronger hierarchy, better mobile behavior, and a more focused customer journey.
