Based in Bacolod City, Philippines. Working remotely with agencies and businesses worldwide.
Every decision is made to move a visitor from uncertain to confident—and confident visitors act.
Specialization
Conversion-focused website design
Industries
Accounting, professional services, eCommerce, real estate, education, local businesses
Platforms
WordPress, Beaver Builder, Elementor, WooCommerce, Shopify, Webflow, Squarespace, Wix
Capabilities
UX, UI design, CRO, responsive design, content structure, production, QA
Working Style
Remote, collaborative, organized, async-friendly
Every project begins with a question: what does the visitor need to understand, trust, and do next? My work focuses on removing confusion, strengthening credibility, and helping users make decisions more confidently.
Reworking an existing blog post’s structure, formatting, and on-page elements inside WordPress—improving readability, scannability, and how clearly it leads a reader to the next step.
My role: Content Structure · On-Page UX · WordPress Production
A combined online shop and marketing site for a Bacolod print studio—bringing their print catalog and web design services together in one place.
My role: Web Design & Development · WooCommerce Setup · Content Structure
Restructuring a product detail page’s layout and content hierarchy—clarifying product value, addressing purchase concerns, and simplifying the path to buy.
My role: UX Strategy · Product Page Design · Responsive UI · CRO
A full website overhaul for an accounting firm—clarifying service positioning, strengthening trust and CTA hierarchy, and guiding visitors toward booking a consultation.
My role: Content Structure · UX/UI · WordPress Production · QA
I help businesses and agencies plan, design, build, and improve websites that need to communicate clearly and support a specific action.
For businesses that need a new website or a major redesign.
site strategy
info architecture
wireframes
cta planning
For campaigns, consultations, downloads, and paid advertising.
message hierarchy
trust elements
form placement
a/b concepts
For online stores that need clearer, easier purchase decisions.
product hierarchy
mobile purchase flow
variant selection
cro
For agencies or businesses with an approved design ready to build.
wordPress
beaver builder
elementor
responsive qa
For live sites with unclear messaging or conversion friction.
hierarchy review
mobile usability
cta placement
prioritized fixes
I use AI to support research, organize information, explore content directions, produce early concepts, and speed up repetitive parts of the design process.
AI is useful for creating possibilities—it does not replace the decisions required to produce an effective website.
I remain responsible for
01
Business, audience, offer, existing content, competitors, constraints, and desired action.
02
Organize information into a clear user journey and define what each section needs to say.
03
Develop visual and content directions, using AI where helpful to accelerate research.
04
Responsive layouts with a strong hierarchy, clear CTAs, and reusable components.
05
Translate the approved design into WordPress, Shopify, Webflow, or your platform.
06
Check content, responsiveness, accessibility, interactions, and the full conversion path.
07
Use analytics, heatmaps, or feedback—when available—to find further opportunities.
My background includes content, digital support, web design, UI/UX, website production, and conversion-focused design. This combination helps me look at a website from several perspectives.
I absolutely loved working with Krista. She takes the time to understand the product and the user journey. Her work maintained our existing brand perfectly while also introducing improvements and updates and suggesting areas that could be improved.
I’ve worked with Krista on multiple projects across multiple platforms, and it seems like there’s nothing she can’t do when it comes to web design and development. I can trust Krista to deliver results that consistently meet and often exceed my expectations.
What sets Krista apart is her ability to blend creativity with strategic thinking. She understands the importance of branding and copywriting, which helped us communicate our message clearly and effectively.
