Websites built smarter with AI—designed by a human who knows what sells.

Freelance web designer specializing in custom websites, ecommerce design, and AI-assisted design and development.

AI made it easier to make a website. It also made it easier to make a bad one.

You can generate pages, copy, and layouts fast now. But without strategy, your website can still end up unclear, forgettable, and hard to trust.

That is where I come in.

I help turn ideas, offers, and messy drafts into a website that feels clear, polished, and built to convert.

Your designer.

Hi, I’m Krista. Your freelance Web and AI Designer in the Philippines

I’m a freelance web designer based in the Philippines, specializing in custom websites, ecommerce design, and AI-assisted development. I design websites without the fluff—combining human strategy with smarter AI workflows.

I use AI as a tool to speed up research, structure, and content direction. But the strategy, UX, design thinking, and final execution still come from me.

So you get the best of both:

faster process, better thinking, and a website that still feels human.

A simple way to get your website done

From strategy to launch, a clear path forward

1. Clarify the message

We identify what your audience needs, what your offer should say, and what your site needs to do.

2. Build Smarter

I use AI-supported workflows to move faster while I handle the design, UX, and implementation.

3. Launch Confidently

You get a website that is clean, strategic, and ready to support your business.

Recent work

Websites and other designs built with strategy, designed with care

Your website should do more than just exist online.

It should help you:

explain your offer clearly

look trustworthy fast

turn visits into action

stay modern without chasing trend

save time with a smarter process

Modern tools. Human judgment. Better results.

I use AI to improve speed and workflow—not to copy and paste generic content into your business.

That means:

less delay

less guesswork

smarter starting points

more time spent on what actually improves your site

Because the goal is not to have an “AI website.”

The goal is to have a website that works.

Brands and agencies like working with me because I keep things clear, strategic, and easy to move forward.

I absolutely loved working with Krista. She is by far one of the best remote design resources we have used in this project. Krista takes the time to understand the product and the user journey. Her work maintained our existing brand perfectly while also introducing improvements and updates and suggesting areas that could be improved.

Russ M.

Product Manager, ANANAS Australia

I’ve worked with Krista on multiple projects across multiple platforms, and it seems like there’s nothing she can’t do when it comes to web design and development. Whether it’s front-end or back-end development, graphic design, tiny tasks or large projects on WordPress or Shopify, I can trust Krista to deliver results that consistently meet and often exceed my expectations. To top it off, she has a great attitude and is a pleasure to work with.

Spencer L.

Owner, TrueNorth Naturals / Enso Earth NJ, USA

... the final result exceeded our expectations, as it struck a good balance between the desired aesthetics and ease of use of the app. Put simply, she managed to professionally bring simple ideas to life, making her a highly recommendable web designer!

Guillaume C.

Project Lead, Nivos Canada

Trusted by brands and agencies:

Your website can be faster, clearer, and more relevant now.

Whether you want a custom build or a ready-made template, I can help you launch a website that uses modern tools without losing the human side that makes people trust your brand.